The AdRoll Pixel is a tracking tool used to monitor and analyze user interactions on a website. By installing this small code snippet on a site, advertisers can track visitor behavior, conversions, and performance of their AdRoll advertising campaigns across different platforms, including web, social media, and email retargeting.
Key functions of the AdRoll Pixel include:
Tracking Conversions: The pixel captures user actions, such as purchases or sign-ups, allowing advertisers to measure the effectiveness of their AdRoll campaigns by monitoring what happens after a user clicks on an ad.
Retargeting Audiences: It enables retargeting, meaning it can create audience lists based on users' interactions on a site. For example, users who viewed a product but did not purchase can be retargeted with specific ads across various platforms, encouraging them to complete their purchases.
Cross-Device and Cross-Platform Analysis: The AdRoll Pixel provides insights into user behavior across devices and platforms, giving a complete view of how audiences interact with ads, whether on mobile, desktop, or tablet.
Audience Segmentation: The pixel can track user behaviors in a detailed way, which helps segment audiences based on specific actions, such as page views, product views, or abandoned carts. This segmentation allows advertisers to tailor ads to different customer journeys and target the most relevant audience.
The AdRoll Pixel can be added manually to a website's HTML or integrated through a tag manager, such as Google Tag Manager. Once in place, it continuously collects data, which advertisers can use to optimize campaigns, improve ad targeting, and increase return on ad spend (ROAS).
e.g. adroll_adv_id/adroll_pix_id